DIRECTA
Start your film
00:00:00:00

FILMS, BORN finished.

A production house, not a prompt box

Directa runs the whole production (script, storyboard, cut) and shows you the board before a rupee moves. For D2C brands, founders and content teams that need ten videos a month, not one a quarter.

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First viral video free, one per brand
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SC 02 THE MANIFESTO
Anyone can generate clips.
We direct films.

Every frame accounted for. Every cut on purpose. Ten treatments, one house standard, and nothing ships that you didn't approve on paper first.

Treatment: the style of film. Board: the scene-by-scene storyboard you approve before anything renders.

Every frame here shipped.

Some sample visuals are AI-generated.

Founder opens the PanicMousse pitch
PanicMousse: The Pitchmockumentary · 0:48
Founder with ABSOLVED stamp
Paapi: Absolvedmeme · 0:52
Creator mid-thought, soft key light
One Daydocumentary · 1:01
Pitch certificate grin
The Pitchmockumentary · 0:48
The PAY button
Give Us Your Moneyimpactful · 0:52
The PanicMousse product page
PanicMousse: The Menumockumentary · 0:48
Support group circle
Puppy Adopters Anonymousmockumentary · 0:46
Creator talking head
One Day: Creator Cutugc · 0:58
The finale ask lands
Give Us Your Money: Finaleimpactful · 1:07
SC 04 TEN TREATMENTS · ONE HOUSE
01

Documentary

grounded, observational, credible₹14,999
02

Mockumentary

deadpan, played dead straight₹10,999
03

Meme

one gag, total commitment₹7,499
04

Viral

message-built, algorithm-native₹7,999
05

Emotional

slow-build, tender, never winks₹19,999
06

Impactful

one bold claim, proven₹11,999
07

Corporate

product-as-hero, premium restraint₹17,999
08

UGC

reads like a friend, converts₹8,999
09

Explainer

word-synced, teaches while it sells₹12,999
10

YouTube

long-form, built for retention₹16,999
SC 05 HOW A FILM HAPPENS HERE
I

The Brief

Tell us what you're making and for whom. Drop reference looks, or hand us your raw footage. The house cuts from what's real.

II

The Board (first one free)

Script and storyboard, scene by scene: the frame, the words, the voice, the duration. You correct it on paper. The director's chair is yours.

Storyboard frame: founder opens the pitchSC 01 · HOOK
Storyboard frame: the product pageSC 02 · HOLD
Storyboard frame: the ask landsSC 03 · PAYOFF
Approved
III

The Cut

One execution pass against the approved board (edit, grade, voice, music, captions), then a QA gate that measures everything before it ships.

🔒

Nothing renders until you approve

The board freezes the budget. No surprise spend, no runaway drafts, no "v14_final_FINAL". Corrections happen on paper. The film happens once.

SC 06 THE RATE CARD
Meme one gag, loop-ready
≤ 0:20
₹7,499
Viral message-built short-form
≤ 0:30
₹7,999
UGC creator-native, converts
≤ 0:45
₹8,999
Mockumentary character voices, comedy direction
≤ 1:00
₹10,999
Impactful launch & announcement films
≤ 0:40
₹11,999
Explainer word-synced teaching film
≤ 1:30
₹12,999
Documentary evidence-led mini-doc
≤ 1:00
₹14,999
YouTube long-form retention cut from your raw footage
≤ 12:00
₹16,999
Corporate polished brand film
≤ 1:00
₹17,999
Emotional cinematic awards-cut treatment
≤ 1:15
₹19,999
YOUR FIRST STORYBOARD IS FREE. After that, about ₹11 per storyboard from credits. Renders are charged only once you approve the board.First viral film FREE, one per brand, credited at sign-up.

Each film is charged at these rates, except films covered by a pack. A pack prepays films at its own flat price per film, for any treatment: Starter ₹6,500, Growth ₹6,250, Scale ₹5,750 and Studio ₹5,200, plus 18% GST. When a pack’s films are used up, these rates apply.

SC 06b RETAINER PACKS

For brands that ship weekly.

Buy films in bulk, draw them down as you brief. Every pack is the full house: any film type, storyboard-first, nothing renders without your approval.

Starter 5 films ₹6,500/film ₹32,500 + 18% GST First retainer: monthly content for one brand. 1 revision round per film. Credits valid 6 months. Opening soon
Growth 10 films ₹6,250/film ₹62,500 + 18% GST Two films a week for a month. Priority queue, 2 revision rounds per film. Credits valid 6 months. Opening soon
Studio 50 films ₹5,200/film ₹2,60,000 + 18% GST Agency replacement: our lowest price per film. Credits valid 12 months. Opening soon
Storyboard-first on every film · pay once, draw down as you brief · secured by Razorpay
SC 06c QUESTIONS

Before you brief

How long can a film be?

Each treatment has a maximum length, listed on the rate card: from 20 seconds for a Meme to 1 minute 30 for an Explainer. YouTube cuts run up to 12 minutes.

What if a render fails?

If a render fails on our side, the credits it used go back to your wallet automatically. A render is only charged when you start it from a board you approved.

Do I get a GST invoice?

Yes. Every payment creates an invoice from Boit Technologies Pvt Ltd (GSTIN 29AAHCB1585H2ZF) that you can download as a PDF under Account, Invoices. Add your company name and GSTIN under Account before you pay so they appear on it. Packs are priced plus 18% GST, and the total is shown before you pay.

How do payments work?

Payments run through Razorpay's secure checkout. We confirm each payment with Razorpay before the credits are added to your wallet.

READY WHEN
you are.

Your first board costs nothing. Your first viral film is free.

Start your film